For the fourth year running, Miami has shown record-breaking tourism numbers. The tourism numbers are in, and Miami-Dade played host to over 14 million overnight guests in 2013. If the rest of the country – or the rest of the world – is experiencing lulls in tourism due to a slumped economy, you couldn’t tell from looking at Miami. Not only has Florida bounced back from the recession caused by 2008’s housing crisis, but Miami real estate is showing better numbers than ever. What’s driving it?
The actual number of visitors to the Miami area only increased by about 2.2 percent over 2012. However, tourism expenditures increased by more than twice that, at 4.6 percent. That’s a record $22.8 billion that came into Florida from tourism.
Getting a Reputation for Luxury
Tourism bureau president and CEO, William Talbert III attributes this increase in expenditures to changes in the city. Miami has garnered a lot of attention over the past few years, and it’s becoming known, more and more, as a luxury destination. That means that more people with disposable income are likely to come to Miami and spend their money in and around the city.
However, our fair city’s reputation for luxury is a bit of a double-edged sword. If that reputation goes too far, Miami will be seen as a playground for the very wealthy, closed off to the middle class. This could result in tourism numbers dropping.
Fortunately, the city of Miami has been hard at work, with marketing campaigns all over the world. The tourism board is not just interested in making Miami a destination for US residents. It wants Miami to be a serious international vacation destination.
Becoming an International Destination
Domestic tourism numbers weren’t the only ones going up in 2013, either. The number of visitors from Venezuela, Argentina, and Colombia increased by 4.4 percent, reaching just over 7 million visitors. In fact, international tourism is really the reason that Miami saw another record-breaking year. If you look at the breakdown, domestic tourism only increased by about a half of a percent.
Miami’s tourism board members know that if the city wants to see future increases in tourism that the marketing focus has to be outside the United States. Domestic travelers often think of Miami for a fun, sunny, vacation with beautiful beaches all day and tons of chic urban shopping, dining, and clubbing at night. To really grow the numbers, Miami will have to appeal to international travelers, and the tourism board is already on it.
Though Europe has been experiencing a minor recession, marketing campaigns aimed at European tourists have already brought an increase in visitors from the UK, France, and all over Europe. The tourism board is also hopeful for emerging tourist markets in India and the Middle East. In fact, as of June of this year, Qatar Airways will have 4 flights per week to Miami, opening up a previously totally untapped market for Miami tourism. The future is bright for domestic and international tourism to Miami and even brighter for Miami condos (CLICK HERE TO VIEW THE SITE)